Shot by Bridget Badore for OvertNYC.

About Lauren Gould

Lauren is a freelance Art Director and Content Strategist who specializes in creating unique branding, messaging, photography and designs for a variety of fashion, beauty and lifestyle brands. In addition to creative directing & styling photoshoots, managing client accounts and designing everything from websites to invitations, she is also adept in social media content strategy and consulting.

She has worked with top brands and outlets that include Rebecca Minkoff, Nicole Miller, Forever 21, Jennifer Fisher Jewelry, Coach, Shopbop, Sally Hansen, La Prairie, Abercrombie, Tree Hut, Denim & Supply RL, Korres, L*Space Swim, Gilt Groupe, Vince Camuto, Nylon Magazine, Newsweek, Elle Japan, Town & Country, People Style Watch, Lucky Magazine and Refinery 29 to name a few. 

Lauren's creative career began as Senior Executive of Workhouse Publicity, a public relations firm in New York City, where she worked for five years on a number of luxury lifestyle accounts.

She then left public relations for the realm of print to work with the Italian publisher Rizzoli Publications. She remained with Rizzoli for over seven years, designing & editing high-end fashion, art and architecture monographs and attending Fashion Week in New York, Paris & Milan to design and acquire new book projects.

From publishing, she moved on to creative services, establishing herself as Art Director at the Brooklyn-based advertising agency HOWL Group. She worked with HOWL for over five years, conceptualizing, designing and directing projects, managing the company’s freelance design team & vendors and coordinating daily client account activity.

Please use the below link for more information or to get in touch directly with Lauren.